clients:
Nike
adidas
ASICS
ASOS
Net-a-Porter
Jimmy Choo
COS
Converse
Renault
New Balance
eBay
The Body Shop
Selfridges & Co.
Mr Porter
John Lewis
Foot Locker
Colgate-Palmolive
Uber
R/GA
ZAK
+ more

celia duke

senior copywriter

Hi, I’m Celia, a freelance senior copywriter based in London.

I work on creative direction decks and concepts, tone of voice development, manifestos, storytelling, 360 campaigns, naming, content, editorial, social and UX for fashion, sport, lifestyle and beauty brands.

“Celia understands how to create a ‘brand language’ and was able to interpret Jimmy Choo’s DNA into a tone of voice that was both engaging and informative with very little direction from me.”

- Gabriele Hackworthy
SVP Global Communication & Marketing, Jimmy Choo

BRAND STRATEGY

MANIFESTOS

TONE OF VOICE

STORYTELLING

CREATIVE DIRECTION & BRAND GUIDELINES

✦ BRAND STRATEGY ✦ MANIFESTOS ✦ TONE OF VOICE ✦ STORYTELLING ✦ CREATIVE DIRECTION & BRAND GUIDELINES



let’s chat.