R/GA assembled a team to create an 8-week running challenge and campaign that reframes how to find your fast, featuring Henrik Ingebrigtsen and Eliud Kipchoge - the world’s fastest marathon runner.

Guided by the athletes on the Nike Run Club App, runners tackle a new physical or mental challenge each week and collectively contribute to a community running goal to unlock more advice. The intent was to engage pro runners who were choosing alternative apps to train with, and crush the pressure that comes with competition.